Head of Marketing SaaS m/f/d, KÖLN

About Buynomics:

Buynomics is the next-generation SaaS company in pricing and product optimization. It employs large-scale simulation technologies to digitize customers and predict their purchase behavior - in any environment. Our clients use Buynomics to make data-driven decisions about their current and new products, overall portfolio structure, pricing, promotions, trade terms, and more, 100x faster and more precisely than every other solution.

Our goal is to enable companies to make data-driven, transparent, and customer-centric commercial decisions. For that, we build the operating system for commercial decisions that provides companies with a single source of truth to answer all their market-facing questions including pricing, product offers, and promotions.

What you'll do:

• Drive the growth of brand awareness, lead generation and engagement by using a variety of digital and traditional acquisition channels to generate interactions for our BDR organization.


• Create and manage demand-generation campaigns that drive leads and sales, including email marketing, paid search, social media, and other digital marketing channels.


• Own the webinar program, including direct, 3rd party, and partner webinars.


• Develop multi-touch omnichannel programs to engage prospects.


• Manage and optimize all aspects of our digital marketing campaigns, including PPC, SEO, email marketing, social media, and display advertising.


• Create KPI reports and dashboards that make it easy to gain insights to drive performance. Using data and analytics to measure and improve the performance of demand generation efforts.


• Working closely with the sales and marketing teams to align efforts and drive revenue.


• Monitor industry trends and stay up-to-date on new technologies and techniques.


• Identify and resolve challenges and conflicts within the demand generation process.

What you'll need:

• Degree in Marketing, Business or a related field.


• 5+ years of experience in demand generation in a fast-growing environment. B2B SaaS is strongly preferred.


• Strong focus on analysis driven marketing, data trumps opinions!


• Excellent communication skills in English.


• Familiar with CRM and marketing automation platforms; Hubspot preferred.


• Experience with content creation for awareness and demand generation campaigns.


• SEO/SEM knowledge.


• Project management skills and the ability to manage multiple priorities effectively.


• You have managed a small team and aspire to create a team player, with a positive attitude towards the workplace that rewards achievers.


• Experience with and understanding of traditional, digital, and emerging channels to create demand.


• Experience growing a database organically and generating warm leads for SDRs.


• Creative, innovative, and resourceful, with the ability to work successfully in an ever-changing environment with competing priorities.

What we offer:

• International and diverse work environment


• A hybrid work model


• Full onboarding support


• A flat organizational structure


• Opportunities to develop your skills with our employee development & education budget


• We offer culture & integration benefits, as well as health & fitness benefits


• Competitive compensation

Buynomics is proud to be an equal-opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. We’re a diverse team in so many ways, and we love it that way.