Marketing Associate, HAMBURG

Formed in 1893, Hurtigruten Group is the world’s leading adventure travel group. We have 2,400+ employees worldwide, representing more than 50 nationalities. The Group consists of 3 business units: HX (Hurtigruten Expeditions), Hurtigruten Norway, and Hurtigruten Svalbard which offer unique small-ship and land-based adventures from pole-to-pole. Offering big adventures on our six small, custom-built ships, HX explores hundreds of destinations in over 40 countries across 5 continents.

Hurtigruten Expeditions (HX) is the world’s leading adventure travel group, offering unique small-ship and land-based adventures from pole to pole – and anywhere in between. We take our guests to the most spectacular areas on the planet, offering a mix of pristine wilderness and visits to genuine local communities.

As Marketing Associate, this role is responsible for supporting the Senior Marketing Manager and Marketing Specialist to deliver B2C/B2B Campaigns to drive revenue for the DACH market.

Key Responsibilities & Accountabilities:

- Support the delivery of all B2C campaigns, to drive revenue and build brand awareness across print and digital channels.

- Support the B2B team to deliver Trade partner marketing activity signing off against brand guidelines with the support of the Marketing Specialist and Global Brand Team.

- Support the Marketing Specialist and B2B team to deliver HX events.

- Manage the social plan day to day, and work with global social team and agency to ensure consistent delivery of content and messaging aligned with the goals/focus of the DACH market.

- Support the production of all assets for every channel where needed, and for B2C/B2B where relevant, including TV, radio, print, advertorials, digital assets for social, programmatic, YouTube, Paid Search.

- Support the production of the brochures for B2B and B2C utilizing globally developed content.

- Work with the global CRM teams to deliver global and tactical emails to drive revenue across B2B and B2C.

- Work with the global CRM team to deliver data for Direct Mail campaigns.

- Work with the global eCommerce teams to support updating content for campaigns across home page, campaign pages, offer pages and destination pages.

- Review the website regularly to check that content is correct and relevant.

- Use GA and Power BI to support the senior marketing manager to deliver reports for trade meetings, and any other regular reporting that is required.

- Responsible for signing off translations as required.

- Support the implementation of all partnership activity for HX – third party, charity and media (B2B & B2C).

- Work closely with the senior marketing manager and marketing specialist to deliver annual campaign plan.

Academic and Professional Qualifications:

- BSc in business/marketing, or other relevant fields

- 2-4 years’ experience in a marketing role, ideally within the travel industry in the German market

- Strong experience of content/creative execution

- Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders

- Proactive and results-oriented, with the ability to work under pressure and meet deadlines

- Flexibility to travel as required

- Excellent written and spoken English & German

Additional Knowledge & Experience:

- Expert within creative design and delivery

- Good knowledge of marketing agencies, printers and mailing services

- Commercial focus to promotional copy writing

- Demonstrated experience with MS Office, artwork design software, Salesforce/Marketing Cloud or experience of similar systems

Key Personal Attributes:

- Creative and passionate

- Proactive, attention to detail and organised

- Commercial focus

- Excellent team player

- Hard working

- Approachable

Performance Indicators (metrics, KPIs, qualitative assessments):

- Monitor marketing campaign effectiveness, partnership delivery and revenue metrics, providing regular reports, feedback and analysis to senior management.

- Utilize key performance indicators (KPIs) to track progress, identify areas for improvement, and implement corrective measures as necessary.