Communication Integration Programme & Campaign Manager, REMOTE WARSAW
Several years of experience managing integrated B2B marketing campaigns.
Proven ability to plan, execute, and measure campaigns across multiple channels, including digital, content, events, and marketing automation.
Strong understanding of B2B digital marketing tactics, including email marketing, content marketing, paid media, SEO, audience segmentation and personalization.
Experience optimizing campaigns based on performance data and business objectives.
Proven track record of running lead generation campaigns and delivering measurable results.
Experience working with marketing automation platforms, especially Pardot / Salesforce or similar tools.
Knowledge of CRM processes and lead management.
Experience using analytics platforms such as Adobe Analytics or Google Analytics.
Ability to interpret campaign performance data, identify trends, and provide recommendations for improvement.
Experience directing agencies and creating marketing materials such as case studies, reports, presentations, digital content, social media materials.
Ability to develop compelling customer journeys and storytelling across the marketing funnel.
Experience creating content strategies tailored to B2B audiences.
Practical experience using AI tools to support marketing activities, including content creation and optimization, audience segmentation, campaign personalization, predictive insights, intent data analysis.
Understanding of AI search / generative search and how content strategies can be adapted to improve discoverability.
Ability to use AI-driven insights to improve audience targeting and campaign effectiveness.
Experience developing and executing ABM strategies, particularly 1-to-few campaigns.
Ability to align marketing and sales teams around high-value B2B accounts.
Experience creating personalized content and orchestrating multichannel account-based journeys.
Optional
Experience in the food & beverage manufacturing industry or other industrial B2B sectors.
Experience working in global organizations with multiple local markets.
Experience collaborating with international teams and external agencies.
Strong communication, stakeholder management, and project coordination skills.
- Support global and local marketing teams in planning, executing, and optimizing integrated B2B marketing campaigns.
- Managing marketing programmes and campaigns end-to-end – from strategy development and audience targeting to content activation, campaign execution, performance analysis, and optimization recommendations