Senior Growth Marketing Operations Manager, REMOTE KRAKÓW

• Deep hands-on experience with HubSpot, including workflows, lead scoring, properties, objects, segmentation, automation and reporting.
• Proven experience managing and improving HubSpot-driven marketing operations, CRM processes, and go-to-market (GTM) workflows
• Strong analytical skills with the ability to interpret marketing, sales, and commercial performance data and turn insights into actions
• Experience building and optimizing dashboards, reports, and performance tracking using HubSpot reporting, Google Analytics, Looker Studio, Excel, or Google Sheets
• Strong understanding of funnel analysis, attribution, conversion tracking, pipeline metrics, and lead quality measurement
• Experience integrating HubSpot with automation tools such as Zapier, n8n, or similar platforms
• Comfortable working with HubSpot integrations, APIs, webhooks, and basic data logic (SQL or scripting is a plus)
• Ability to leverage AI tools (ChatGPT, Claude, Gemini, etc.) to improve analysis, automation, documentation, and operational efficiency
• Strong communication skills with the ability to explain data-driven insights clearly to non-technical stakeholders
• English proficiency at C1 level or higher

Nice-to-haves

• Experience working in B2B SaaS, technology, or performance-driven digital environments
• Experience improving and scaling GTM systems, CRM processes, or marketing operations during periods of growth or change
• Exposure to data enrichment workflows, AI-assisted automation, or AI-enabled operational processes
• Familiarity with behavioral analytics and user insights tools such as Microsoft Clarity or similar platforms

Overview

As our GTM motion becomes more complex, we are hiring a Senior Growth Marketing Operations Manager to improve how we generate, qualify, and convert demand into pipeline in a structured and scalable way.

This role sits within the Marketing Technology team and focuses on improving funnel performance through better systems, better data, and better execution.

This is a hands-on role for someone with high ownership and agency that is technically skilled and comfortable working in HubSpot and the wider GTM stack, and who can move between analysis, system building, and execution with a clear focus on business impact.

You will own growth outcomes, measured on pipeline, conversion, and lead quality moving in the right direction, and you use the systems you build to get there.

How we’ll hire

We focus on how you think about GTM systems, how you solve funnel problems, and how you turn ideas into working execution.

The process is practical and grounded in real scenarios we deal with in our GTM stack.

,[Own and optimize HubSpot workflows, lifecycle stages, lead scoring, routing, properties, and reporting, Improve lead capture, attribution, tracking, and lifecycle management, Ensure CRM data, automation, and operational processes are accurate, reliable, and scalable, Support segmentation, enrichment, and qualification processes that improve targeting and lead quality, Analyze funnel performance across marketing and sales stages, Identify friction points and conversion bottlenecks, Monitor campaign, channel, and lifecycle effectiveness, Translate insights into actions that improve GTM outcomes, Support marketing and sales teams in improving conversion efficiency, Build and maintain dashboards and reporting frameworks, Track pipeline contribution, conversion rates, attribution, and lead quality metrics, Identify trends, issues, and opportunities across the funnel, Provide recommendations based on data, not just reporting outputs, Support forecasting and performance reviews with clear analysis, Implement operational improvements that increase conversion, lead quality, and pipeline contribution, Support structured testing and experimentation initiatives, Measure results and iterate based on performance, Partner cross-functionally to deliver initiatives that improve growth and operational efficiency, Drive projects from analysis through implementation and measurable impact] Requirements: HubSpot, Segmentation, CRM, GTM, Analytical skills, Looker Studio, Excel, Google Sheets, Funnel analysis, Communication skills, SQL, AI, ChatGPT, SaaS Additionally: Sport subscription, Private healthcare, Education budget, Lunch Card & Unlimited snacks, Conferences, trainings, Occasional gifts, Integrations events and celebrations, Training budget, Lunch card, Library, Free parking, Dog friendly office, Free coffee, Bike parking, Playroom.